On DisastersPosted: July 26, 2019
This past week has been an alarming one for my library. In the dead of the night, in the midst of one of the worse heat waves we’ve recently seen, an AC unit experienced a catastrophic failure and dumped a ton of water all over the nonfiction. Which is situated above the fiction. This represents half the library, which is now piled on tables and shelved on mobile plywood emergency stacks.
Now we do the delicate librarian dance of unshelving and reshelving, determining where all the little lost souls of nonfiction have ended up and putting them back in order. Right now, St. Augustine sits uncomfortably next to Neil deGrasse Tyson. Wayne Dyer and Snookie are snuggly.
The rest of the building exists in the throes of disaster remediation. Half of the place is currently wrapped in plastic while fans blow full bore. The noise is driving people crazy. (Not me. I can’t hear over the damn AC at the best of times, so as far as I’m concerned we’re all on the same page now.)
But at least we can remediate paper books. I worry more about our ability to maintain, curate, and manage digital content, which is subject to disasters of the corporate type. For my part, I can’t believe that publishers are still so dense as to think this won’t hurt them. If nothing else, embargoing and hiking the price on Overdrive titles is both an opportunity missed and myopia typical of the publishing dinosaurs. There are tons of opportunities for monetization of a low-cost or free ebook borrowing or sale model. It just takes some creativity and (gasp) risk. In case Macmillan leadership happens to be reading my blog, hello Macmillan. Here are some ideas for you, and you can have them for free.
- Library book borrowers get a coupon for 50% off the author’s next event.
- Embrace transmedia storytelling. You can put banner ads on websites, you know. That’s what made Google so rich.
- Run events. Live readings could be hugely popular with established fans and represent an opportunity for direct revenue, merchandising, and advertising.
- Merch merch merch. Team up with popular recording artists to sell your swag.
- Use big names to record audiobooks. People might shell out for the deluxe edition of Walden as narrated by Lady Gaga, even though you can get a generic version for free on Librivox.
E-book lending is one of the only niches in library service that’s growing right now. Hamstringing it is not just an attack on libraries, but a hostile act against patrons who are not in a position to pony up $25 for a license for a digital book that they’ll read once and not end up owning anyway. I could easily frame this as an attack on libraries – because it is – but it’s also another poverty tax. If you’re poor, you don’t get new e-books, or all e-books, or e-books forever, or e-books when you want them.
That’s why the paper books remain very important. I don’t know how libraries are going to win the e-book war. Boycotts could prove counterproductive because after all our whole thing is books, and anyway all libraries would have to be on board at once and good luck getting that herd of cats headed in the right direction. Going to the press seems like a good move, one that might have more impact with the aforementioned possibly ill-advised boycotts and/or picketing.
But first and foremost, we need to save the books. Even when they’re a hassle and even when people don’t borrow them as frequently as we’d like, they’re the analog hole in an increasingly digital world. If I have to spend my career arguing that libraries are important for that reason alone, it’ll be a good use of my time.